An Interview With… Me!

by Ingrid on

One of my favorite entrepreneurs in media; The wonderful and talented Debbie Bernasco, did an interview with me on her blog a few weeks ago. I really wanted to translate it and post it here, but couldn’t seem to find the time to do so. It’s in Dutch you see. And I don’t write in Dutch here. But because I hate the fact that it’s bugging me that I haven’t shared it with you yet, once again I said to myself: “What the hell.” I’ve been saying that a lot lately. “English speaking readers know how Google translate works too!”.

So go google translate it and find out more about me and my “5 New P’s In Marketing & Business”.

If you can read Dutch, well: Mooie dingen…

Too lazy? In short I say: Let’s through away Product, Price, Place, Promotion and Personnel. We are living in a time where every company and brand should be busy with People, Passion, Personality, Purpose and Performance.

Feel free to share your thoughts about them in the comment section!

Interview Ingrid Tappin – Rockstar Rock on…

[click to continue…]

{ 1 comment }

Every Business Is In The Music Business

by Ingrid on

People who know me in person or follow me on Twitter or Facebook or have been reading this blog for a while, know that I use the word “rockstar” a lot. I call entrepreneurs rockstars. I’m always bugging my clients to be rockstars. I just shared a poem on this blog and said it was a poem for rockstars. Basically “You are a Rockstar” has become my signature statement.

Lately some smart people I know have been asking me why. Why do I use that word so much? Why do I believe entrepreneurs should see themselves less as business people and more as rockstars? Clearly not just because it’s a “cool” thing say to motivate people? There must be more to it than that.

“You don’t just say things because it sounds cool. You say stuff for a reason. That’s why we like you and think you are annoying at the same time. So, What’s the deal? ”

[click to continue…]

{ 5 comments }

A Poem For Rockstars

November 6, 2010

I always say, I don’t believe in “God”, because I am not religious. But I do believe. And I definitely believe in this. ———– Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. We [...]

Read the full article →

What Really Happened In Vegas… (Day Two & Three)

October 25, 2010

I’m back home and I have been jetlagged as hell. It’s the reason it took me some time to wrap up the Vegas posts. I know, I’m late and there are only two posts now instead of three. But the reason I’m combining BlogWorld Day Two and Day Three isn’t because I’m tired or lazy. [...]

Read the full article →

What Happens In Vegas…(Day One)

October 15, 2010

I’m in Las Vegas right now attending TheBlogWorldExpo2010. Why? Besides the fact that it’s fun and inspiring and I get to hang out and drink cocktails with people like Naomi Dunford and Dave Navarro? There are loads of other reasons. I will have to write a post on that when I get back. The main [...]

Read the full article →

To Hell With The Faceless Brands

October 1, 2010

This week I had a big presentation at a big company. I was very excited about sharing my ideas on how I and my partners in crime wanted to help them. A big brand. A big name. Wow, wouldn’t that be great. We were setting out on making an impact. The presentation went well, not [...]

Read the full article →

Are You Too Ugly For Social Media?

September 19, 2010

There’s no chance in hell you are a CEO running a business and haven’t heard about social media marketing yet. No chance in hell. It’s the freaking talk of the town. You’ve heard how it’s not about just sending out your message anymore. How in some circles it’s even considered a crime to be spending [...]

Read the full article →

I Believe You Are A Rockstar

September 19, 2010

WATCH THIS VIDEO. Yes, that is a demand. I am demanding you watch this fan-fuck-ing-tas-tic- TED Talk by Simon Sinek. Why? That’s the whole point of the video. I’ve been on your case about this for a long time now. You need to start sharing your “why”. Simon has a very sexy way of getting [...]

Read the full article →

7 Steps To Creating The Perfect Business Model

September 19, 2010

I’m screwing with you. There are no 7 steps to creating the perfect business model. There’s only ONE. Do shit that matters. And then 7 things will happen: 1. You will have a great story to tell 2. People will want to be a part of your story 2. You will rock at social (media) [...]

Read the full article →

Why Is Nobody Reading Your Corporate Blog?

September 19, 2010

Because nobody is interested in your corporation. I’m sorry dude. It’s true. Most people don’t give a rats ass about your company. And that’s why they are reading the other guys blog and not yours. People read blogs because of the person behind the blog. Because of their specific take on a subject. And no, [...]

Read the full article →

← Previous Entries