self confidence

What If They Hate You?

What If They Hate You?

I’m lucky to have never been called an asshole for doing bad business. But there is a first time for everything. Someone might have a bad day and decide to take it out on me. Maybe I’ll write a blogpost that offends someone. Maybe I’ll make a mistake that will really put someone off somehow. Maybe my service or product was not what they expected it to be. Who knows? Maybe there are people out there who just really hate my guts and want to share that with me. Again, who knows? I would highly recommend they don’t do any business with me, but what to do with all the crazy masochist out there? Anyway, my point is: There is a chance someone won’t like you and your business, and there is a chance they will let you know. It’s not the end of the world, but it sucks. So,…

A Poem For Rockstars

A Poem For Rockstars

I always say, I don’t believe in “God”, because I am not religious. But I do believe. And I definitely believe in this. ———– Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, handsome, talented and fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God within us. It is not just in some; it is in everyone. And, as we let our own light shine, we consciously give other people permission to…

Every Business Is In The Music Business

Every Business Is In The Music Business

People who know me in person or follow me on Twitter or Facebook or have been reading this blog for a while, know that I use the word “rockstar” a lot. I call entrepreneurs rockstars. I’m always bugging my clients to be rockstars. I just shared a poem on this blog and said it was a poem for rockstars. Basically “You are a Rockstar” has become my signature statement. Lately some smart people I know have been asking me why. Why do I use that word so much? Why do I believe entrepreneurs should see themselves less as business people and more as rockstars? Clearly not just because it’s a “cool” thing say to motivate people? There must be more to it than that. “You don’t just say things because it sounds cool. You say stuff for a reason. That’s why we like you and think you are annoying at…

Are You Too Ugly For Social Media?

Are You Too Ugly For Social Media?

There’s no chance in hell you are a CEO running a business and haven’t heard about social media marketing yet. No chance in hell. It’s the freaking talk of the town. You’ve heard how it’s not about just sending out your message anymore. How in some circles it’s even considered a crime to be spending money on traditional ad campaigns. You know it’s all about “joining the conversation”. You’ve read the articles. Your marketing department is “engaging” with the customers. I don’t have to give you the big “content rules!” speech. You have a company blog. No, social media is definitely on your business radar. No need to worry. You are a CEO who’s in the loop. Good stuff. One thing though. Who are you?

To Hell With The Faceless Brands

To Hell With The Faceless Brands

This week I had a big presentation at a big company. I was very excited about sharing my ideas on how I and my partners in crime wanted to help them. A big brand. A big name. Wow, wouldn’t that be great. We were setting out on making an impact. The presentation went well, not great, but well. We did a good job but it was not good enough. Not because they told us so. They were nice and told us they liked it. But I know we didn’t make the impact we were hoping for. Why? Because the premises were all wrong: I don’t really want to help companies. I hate companies. The departments, the politics, the management, the shareholders. I’m not good at helping companies. I’m great at helping people. I want to help people. But the people who were listening to us talk were not sitting there…

Why Is Nobody Reading Your Corporate Blog?

Why Is Nobody Reading Your Corporate Blog?

Because nobody is interested in your corporation. I’m sorry dude. It’s true. Most people don’t give a rats ass about your company. And that’s why they are reading the other guys blog and not yours. People read blogs because of the person behind the blog. Because of their specific take on a subject. And no, you don’t have to start blogging about social media. Please don’t. If you sell cars, please blog about something that in some way or fashion has something to do with cars. Really, it’s okay to blog about unsexy stuff like technology, finance, health care, education or whatever the business is you are in. As long as you approach your subject from a personal standpoint. Stop hiding behind your logo. You are sexy.  Stop acting like a corporation and start showing the world you are a human being. Stand for something. Share content that leads people…

Change of plans

Change of plans

The idea for this blog started out as a way for me to help people run or start better businesses, next to running my own. As you may know I love being an entrepreneur. I love the possibilities of our new economy, the internet and creative thinking in general. I love it when people have the courage to turn everything around, undertake something new, something different, something personal and change their world for the better. Change THE world for the better. Help entrepreneurs do just this, is what IngridTappin.com was supposed to be about. On the side. Because I still needed to run my own business. I set this website up in a way I could do this wonderfull thing I love to do AND run my own company at the same time. But then something started to bug me. The ‘on the side’ part kept nagging me. It didn’t…