5P’s

An Interview With… Me!

An Interview With… Me!

One of my favorite entrepreneurs in media; The wonderful and talented Debbie Bernasco, did an interview with me on her blog a few weeks ago. I really wanted to translate it and post it here, but couldn’t seem to find the time to do so. It’s in Dutch you see. And I don’t write in Dutch here. But because I hate the fact that it’s bugging me that I haven’t shared it with you yet, once again I said to myself: “What the hell.” I’ve been saying that a lot lately. “English speaking readers know how Google translate works too!”. So go google translate it and find out more about me and my “5 New P’s In Marketing & Business”. If you can read Dutch, well: Mooie dingen… Too lazy? In short I say: Let’s through away Product, Price, Place, Promotion and Personnel. We are living in a time where…

Three P’s From ‘Sinterklaas’

Three P’s From ‘Sinterklaas’

Living in a new world Living in a new age The time has come to push your business to the next stage No more hiding behind your logo or corporate indentity It’s the age of the Internet You must build your business around people, passion and personality So today my friend My gift to you A symbol, a letter, three times for what the world wants you to do One P for People: The clients, the customers, the fans you deserve One P for Passion: That is what you serve And last but not least For the uniqueness of who you are I give you one more P… As the secret of success hides in your Personality

Every Business Is In The Music Business

Every Business Is In The Music Business

People who know me in person or follow me on Twitter or Facebook or have been reading this blog for a while, know that I use the word “rockstar” a lot. I call entrepreneurs rockstars. I’m always bugging my clients to be rockstars. I just shared a poem on this blog and said it was a poem for rockstars. Basically “You are a Rockstar” has become my signature statement. Lately some smart people I know have been asking me why. Why do I use that word so much? Why do I believe entrepreneurs should see themselves less as business people and more as rockstars? Clearly not just because it’s a “cool” thing say to motivate people? There must be more to it than that. “You don’t just say things because it sounds cool. You say stuff for a reason. That’s why we like you and think you are annoying at…