Posts by: Ingrid Tappin

What If They Hate You?

What If They Hate You?

I’m lucky to have never been called an asshole for doing bad business. But there is a first time for everything. Someone might have a bad day and decide to take it out on me. Maybe I’ll write a blogpost that offends someone. Maybe I’ll make a mistake that will really put someone off somehow. Maybe my service or product was not what they expected it to be. Who knows? Maybe there are people out there who just really hate my guts and want to share that with me. Again, who knows? I would highly recommend they don’t do any business with me, but what to do with all the crazy masochist out there? Anyway, my point is: There is a chance someone won’t like you and your business, and there is a chance they will let you know. It’s not the end of the world, but it sucks. So,…

An Interview With… Me!

An Interview With… Me!

One of my favorite entrepreneurs in media; The wonderful and talented Debbie Bernasco, did an interview with me on her blog a few weeks ago. I really wanted to translate it and post it here, but couldn’t seem to find the time to do so. It’s in Dutch you see. And I don’t write in Dutch here. But because I hate the fact that it’s bugging me that I haven’t shared it with you yet, once again I said to myself: “What the hell.” I’ve been saying that a lot lately. “English speaking readers know how Google translate works too!”. So go google translate it and find out more about me and my “5 New P’s In Marketing & Business”. If you can read Dutch, well: Mooie dingen… Too lazy? In short I say: Let’s through away Product, Price, Place, Promotion and Personnel. We are living in a time where…

Three P’s From ‘Sinterklaas’

Three P’s From ‘Sinterklaas’

Living in a new world Living in a new age The time has come to push your business to the next stage No more hiding behind your logo or corporate indentity It’s the age of the Internet You must build your business around people, passion and personality So today my friend My gift to you A symbol, a letter, three times for what the world wants you to do One P for People: The clients, the customers, the fans you deserve One P for Passion: That is what you serve And last but not least For the uniqueness of who you are I give you one more P… As the secret of success hides in your Personality

A Poem For Rockstars

A Poem For Rockstars

I always say, I don’t believe in “God”, because I am not religious. But I do believe. And I definitely believe in this. ———– Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, handsome, talented and fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God within us. It is not just in some; it is in everyone. And, as we let our own light shine, we consciously give other people permission to…

Every Business Is In The Music Business

Every Business Is In The Music Business

People who know me in person or follow me on Twitter or Facebook or have been reading this blog for a while, know that I use the word “rockstar” a lot. I call entrepreneurs rockstars. I’m always bugging my clients to be rockstars. I just shared a poem on this blog and said it was a poem for rockstars. Basically “You are a Rockstar” has become my signature statement. Lately some smart people I know have been asking me why. Why do I use that word so much? Why do I believe entrepreneurs should see themselves less as business people and more as rockstars? Clearly not just because it’s a “cool” thing say to motivate people? There must be more to it than that. “You don’t just say things because it sounds cool. You say stuff for a reason. That’s why we like you and think you are annoying at…

What Really Happened In Vegas… (Day Two & Three)

What Really Happened In Vegas… (Day Two & Three)

I’m back home and I have been jetlagged as hell. It’s the reason it took me some time to wrap up the Vegas posts. I know, I’m late and there are only two posts now instead of three. But the reason I’m combining BlogWorld Day Two and Day Three isn’t because I’m tired or lazy. It’s because I spent the second day of one of the biggest new media conferences in the world hanging out in bars instead of attending sessions. No, not because the gin & tonics were so good. They were horrible. Vodka and cranberry juice are my new best friends. No, because I (and a lot of other attendees AND speakers) didn’t only attend BlogWorld to listen to smart people talk about blogging. We were in Las Vegas to talk to each other about business and social media. And to connect. Don’t get me wrong. Twitter, Facebook,…

What Happens In Vegas…(Day One)

What Happens In Vegas…(Day One)

I’m in Las Vegas right now attending TheBlogWorldExpo2010. Why? Besides the fact that it’s fun and inspiring and I get to hang out and drink cocktails with people like Naomi Dunford and Dave Navarro? There are loads of other reasons. I will have to write a post on that when I get back. The main reason for this trip has a lot to do with putting your personal passion into action for your business. And when it comes down to passion and business I love sharing my thoughts with you. So more on that later. For now I’m keeping What Happens In Vegas sweet, simple and shareable. So please feel free to do so. Best speaker of the day Scott Stratten (@unmarketing) : passionate, funny, inspiring, insightfull, authentic His main message Stop marketing. Start engaging. What did I walk away with? Some great very tweetable lessons that should be shared with…

Are You Too Ugly For Social Media?

Are You Too Ugly For Social Media?

There’s no chance in hell you are a CEO running a business and haven’t heard about social media marketing yet. No chance in hell. It’s the freaking talk of the town. You’ve heard how it’s not about just sending out your message anymore. How in some circles it’s even considered a crime to be spending money on traditional ad campaigns. You know it’s all about “joining the conversation”. You’ve read the articles. Your marketing department is “engaging” with the customers. I don’t have to give you the big “content rules!” speech. You have a company blog. No, social media is definitely on your business radar. No need to worry. You are a CEO who’s in the loop. Good stuff. One thing though. Who are you?

To Hell With The Faceless Brands

To Hell With The Faceless Brands

This week I had a big presentation at a big company. I was very excited about sharing my ideas on how I and my partners in crime wanted to help them. A big brand. A big name. Wow, wouldn’t that be great. We were setting out on making an impact. The presentation went well, not great, but well. We did a good job but it was not good enough. Not because they told us so. They were nice and told us they liked it. But I know we didn’t make the impact we were hoping for. Why? Because the premises were all wrong: I don’t really want to help companies. I hate companies. The departments, the politics, the management, the shareholders. I’m not good at helping companies. I’m great at helping people. I want to help people. But the people who were listening to us talk were not sitting there…

I Believe You Are A Rockstar

I Believe You Are A Rockstar

WATCH THIS VIDEO. Yes, that is a demand. I am demanding you watch this fan-fuck-ing-tas-tic- TED Talk by Simon Sinek. Why? That’s the whole point of the video. I’ve been on your case about this for a long time now. You need to start sharing your “why”. Simon has a very sexy way of getting to the point of it all. So maybe you’ll listen to him. When you finish watching it and feel inspired and lost at the same time, I want you to know I believe you are a rock star. And if you get that, if you really get what I’m trying to say here and still feel lost, I want you to call me. Yes, another demand. I’m bossy like that. I know you like it. Now go watch. I’ll talk to you later. Ingrid Tappin is founder of TheNewBizCompany. She is on a mission to…

7 Steps To Creating The Perfect Business Model

7 Steps To Creating The Perfect Business Model

I’m screwing with you. There are no 7 steps to creating the perfect business model. There’s only ONE. Do shit that matters. And then 7 things will happen: 1. You will have a great story to tell 2. People will want to be a part of your story 2. You will rock at social (media) marketing 3. Mainstream media will pick up your message 4. Lots of people will buy your stuff 5. You will make money 6. You can do more shit that matters and do it even better 7. You will have created YOUR perfect business model I’ve heard that people who like these “7-steps-to-whatever-you-can-think-of-posts” also like examples. Here’s one: These girls sell bags. I’m not kidding. They sell bags that matter. And it IS a perfect business model: FEED Ingrid Tappin is founder of TheNewBizCompany. She is on a mission to socialize business, marketing and media. If…

Why Is Nobody Reading Your Corporate Blog?

Why Is Nobody Reading Your Corporate Blog?

Because nobody is interested in your corporation. I’m sorry dude. It’s true. Most people don’t give a rats ass about your company. And that’s why they are reading the other guys blog and not yours. People read blogs because of the person behind the blog. Because of their specific take on a subject. And no, you don’t have to start blogging about social media. Please don’t. If you sell cars, please blog about something that in some way or fashion has something to do with cars. Really, it’s okay to blog about unsexy stuff like technology, finance, health care, education or whatever the business is you are in. As long as you approach your subject from a personal standpoint. Stop hiding behind your logo. You are sexy.  Stop acting like a corporation and start showing the world you are a human being. Stand for something. Share content that leads people…

Change of plans

Change of plans

The idea for this blog started out as a way for me to help people run or start better businesses, next to running my own. As you may know I love being an entrepreneur. I love the possibilities of our new economy, the internet and creative thinking in general. I love it when people have the courage to turn everything around, undertake something new, something different, something personal and change their world for the better. Change THE world for the better. Help entrepreneurs do just this, is what IngridTappin.com was supposed to be about. On the side. Because I still needed to run my own business. I set this website up in a way I could do this wonderfull thing I love to do AND run my own company at the same time. But then something started to bug me. The ‘on the side’ part kept nagging me. It didn’t…

Why Being A Schizofrenic Is Good For Business

Why Being A Schizofrenic Is Good For Business

So, a few months ago when I got the urge to do something practical with this on going passion of mine, “spreading the entrepreneurial love”, I got the idea for this website. I started brainstorming and was feeling all happy and energized. At a certain point I felt I had a great idea. I was going to bring something new to the world. Something awesome and you were just going to love it. I felt like a rockstar. I couldn’t wait to get started. Good shit was going to happen. And then it happened. Not the good shit. The bad shit. The shit that stinks. I started to think too much. I started to think about my great idea. A lot. Deep thoughts. I started questioning myself. Was this really a great idea? Was this website going to be unique? Was I really going to be able to make a…

Why Drinking Is Good For Business

Why Drinking Is Good For Business

Something funny and very Freudian happened while writing this. I noticed a typo. Had I not, the title of this post might have been published as “Why Drinking is GOD For Business” instead of ‘good’. Knowing me, this would be a perfectly plausible headline, but let us not get into God or Freud today and focus on the drinking and business part of my advice for you. God and Freud are very last season anyway. Today, a simple answer to an important question. Question: How do I start my business? Answer: Start drinking. Are you kidding me? No, I am not kidding. Just drink. If you don’t like alcohol, I think you’re a bit odd and I’d recommend you give it a shot. No punn intended. But I’m not trying to get you drunk here. Coffee, tea, lemonade, soda, water, or any other liquid people have a habit of sharing…